New Food and Drink Brand for North West region unveiled in time for the reopening of Northern Ireland’s hospitality sector
As counties across Ireland make a bid for the staycation market, one district council is making a play for the foodie traveller by cementing its position as one of Ireland’s food and drink hotspots.
Coinciding with the reopening of Ireland’s hospitality sector, Derry City and Strabane District Council, in collaboration with the local food & drink network, have unveiled its new regional Food & Drink Brand – LegenDerry – with the help of a local poet and familiar faces from the region’s food, drink and hospitality sectors.
‘A Taste of LegenDerry’, written by local poet Pamela Brown, was commissioned to celebrate the unique food and drink offering as well as the rich culture and heritage visitors to the region can expect to experience.
22 members of the local Food Network feature in the short motion picture by local videographer Gary McFeely, reciting the poem, which showcases some of the city’s most iconic landmarks including the Peace Bridge, GuildHall and the Walled City Brewery as a suitably cultural backdrop.
The LegenDerry Food and Drink Brand is the result of the region’s Food and Drink Strategy, which was launched in February 2019 by the Council as part of its wider plan to drive tourism and firmly place the region on the map as the number one food destination on the island of Ireland by 2025.
Part funded by the Seafood Innovation Programme – Smart Atlantic Seafood Cluster known as the ‘SAFER’ project, applications opened this year for local restaurateurs, hoteliers and food and drink producers to become an accredited member of the brand. The Council received an overwhelming response and in February over 45 providers received an official accreditation.
As a certified LegenDerry provider, businesses are showcased on a newly launched website and receive a suite of marketing material to signpost their venues or produce with the LegenDerry stamp of approval.
Commenting on the official launch, Councillor Brian Tierney, Mayor of Derry City and Strabane District Council, said:
“Nobody could have anticipated what 2020 would bring, but we are incredibly proud that we are finally able to launch the LegenDerry Brand and coincide the release of our locally-commissioned poem with the reopening of the hospitality industry.
“LegenDerry is a hub of hardworking and committed food and drink providers who take pride in everything they do, and this is one of the reasons why the North West region is already on track to become the top food destination on the Island of Ireland.
“This summer, people are opting for staycations as opposed to international travel and LegenDerry offers the complete package; not only LegenDerry for food, it also offers a range of outdoor adventure pursuits like hiking the Sperrins to paddle boarding along the River Foyle, as well as less strenuous activities like soaking up the city’s history and culture. All of this combined with our exceptional reputation for hospitality and quality produce, guarantees a memorable trip for visitors.”
Selina Horshi, vice-chair of the Food and Drink Network and director of Best Western Plus White Horse Hotel, added:
“It goes without saying that the last few months have been incredibly challenging for the hospitality industry and many of the businesses and brands within the Food and Drink network have had to reassess and adapt their offering in order to survive these difficult circumstances.
“With Friday 3rd July marking the reopening of our industry in Northern Ireland, hot on the heels of the South reopening, we felt this was a timely opportunity to officially showcase LegenDerry and the people behind it. As a network of business owners for coffee shops, restaurants and hotels, to food and drink producers, we are exceptionally proud of what we have to offer to both our local and loyal customers, as well as domestic and international tourists.
“Visitors planning a trip to experience LegenDerry can look forward to outstanding locally produced food and drink, all served up with a warm welcome and plenty of craic.”